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| Pic courtesy Cafe Neo |
A coffee shop in Nigeria's Lagos is a rare sight for many living in the West African country. The coffee culture is something that is alien to the Nigerian culture but all that is fast changing with the opening of coffee shop Cafe Neo in the country's commercial city. Popular Cafe Neo set up shop in the high-brow area of Lagos in 2012 to attract Nigeria's budding middle class with its unique coffee sourced from Rwanda. Established by two brothers, Ngozi and Chijioke Dozie, their aim is to celebrate the return of coffee to its African roots. The brothers are looking to leverage on the country's population and are working towards ensuring the business is successful before coffee giants like Starbucks make an entrance into the Nigerian market. The atmosphere in the coffee shop is slightly upbeat with music playing in the background, sofas have been set up with free WiFi internet for those who intend to stay connected while having a cup of coffee. The new cafe phenomenon was a challenge for the brothers at the initial stage but currently, they attend to over 100 customers daily.
Co-Founder, Cafe Neo, Ngozi Dozie says the need to establish a coffee shop came when they realised Nigeria did not have cafes solely dedicated to selling coffee.
Coffee giant Starbucks is already eyeing the sub-Saharan African market and will open stores in sub-Saharan Africa for the first time next year after agreeing a deal with Taste Holdings in July.
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