Uber Driver - Pic courtesy Uber Lagos |
Getting around in Nigeria's boisterous city, Lagos can be a nightmare for commuters who often encounter what many call a go-slow - a traffic jam crawling through lanes of hooting yellow buses and rickshaws every day. Apart from running late, commuters often worry about their safety. Nigeria is one of the world's worst countries for kidnapping, getting in the wrong cab could end up costing you or your family a lot more than the agreed taxi fare.
A number of new taxi service companies are now offering transport options to commuters with a promise of making their travel easier and safer.
Silicon Valley's Uber a new entrant, recently launched its online cab-hailing services here.
The company uses a smart phone app and GPS technology to provide taxi services by linking up customers with a trusted driver who is nearby. The drivers go through an eight step process of vetting to check their psychological state and car documents. They also undergo training on customer service and appropriate conduct. Uber is now competing strongly with Easy Taxi, a Rocket Internet startup launched in 2013 with same strategy of providing taxi services by linking customers with a trusted driver nearby.
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