As with almost everything Nigerian, we just had to adopt the name of the Pimp My Ride TV show produced by MTV to establish a company. Naija we hail thee! The term "Warri no dey carry last" should not just be for Warri folks. The phrase should evolve to become "Naija no dey carry last". Nigerian businessman and entrepreneur, Rasheed Filua was inspired to set up Filua Pimp My Ride company in 2007 to pimp rides. He established the company after he got lots of praises from people when they saw the transformation he did on his car. The rest as they say is history. It is not a TV show like the American version but it is reality which the budding middle class and super rich are eager to buy into as it is just another way to flaunt their wealth. Filua Pimp My Ride transforms automobiles in colour, design and performance to the taste of its customers. Cars are miraculously metamorphosed from just a roadworthy necessity to luxury. They become stylish vehicles having a TV, fridge, beautiful interior decor all aimed to provide comfort for the owner. Such striking change does not come cheap. Clients pay a minimum of 950,000 naira. No surprises there as the parts and paints are imported from Europe. Filua has had to pay a price as well in setting up the company as he says getting capital was tough. He put in an initial investment of 4 million naira. That has paid off as his business is now worth over 50 million naira. Clients we interviewed say the money spent pimping their ride is worth it as it came out good and interesting. I must commend Filua, good thinking, good business.
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